I’m Derek Neff and I serve as the Vice President of Alliances at RevTech360. I have worked in the Salesforce ecosystem for a decade, spending six of those years directly at Salesforce. I was part of a team that built and managed the Salesforce Partner Program with the top five agency holding companies in the world. I watched the advertising and media landscape change and as a result, these agencies were acquiring SIs, specifically in the Salesforce ecosystem. This was a growth strategy to drive revenue through a technology service line.
During this time, many agencies experienced the challenge of integrating strategic acquisitions into the agency business. I recognized the need in the market for a true integration strategy – to drive data led transformation across Marketing, Commerce, CRM, and Service.
Today, I lead the Alliances Go To Market strategy for the company. We are a Salesforce exclusive partner, led by MuleSoft. We are at the forefront of helping our customers modernize their business through API-led data transformation with MuleSoft. I’m excited to combine my knowledge of the Salesforce GTM motions with RevTech360’s incredible expertise to solve complex data challenges.
Vice President of Alliances